por factoriadel3 | Nov 3, 2020 | MERCHANDISING | 0 Comentarios
Lecturas que nos gustan. Un artículo de Pablo Cantó en VERNE de EL PAÍS sobre cómo un artículo de merchandising se convierte en un objeto de culto: la gorra de Caja Rural.
La gorra verde que todos tenemos en mente, sí. Se lanzó como artículo promocional en los 1980s y un grupo de amigos la ha estado buscado y rebuscado en todos los portales de venta de segunda mano, pero nadie quiere desprenderse de ella.
https://verne.elpais.com/verne/2020/10/27/articulo/1603813246_543890.html
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